COVID-19 e a transformação digital de uma empresa júnior de Psicologia: relato de experiência

Abstract

The COVID-19 pandemic presented itself as an accelerator of digital transformation in organizations in general, by evoking the use of technology for the survival and creation of new, more digital and contemporary business models. Since junior enterprises are strategically recognized as the best way of practical learning, constituting a space that foments the development of students and important technical and behavioral skills for the job market, it is necessary to investigate how this digital transformation occurs in a junior enterprise in the pandemic context. This work aimed to describe the experience of the digital transformation of the processes of a junior Psychology enterprise during the pandemic COVID-19. Due to social isolation as a strategy to face the pandemic and the consequent need to digitalize organizational processes, the junior enterprise investigated has evolved in terms of digital maturity, moving from a transition from levels 0 (non-digital) and 1 (present) to the level 2 (electronic engagement). The digital transformation process of the junior enterprise was analyzed according to the HINGE model, indicating a new business model partially attained. It is hoped this work can encourage junior entrepreneurs to seek progress and development in crisis contexts, inspire the creation of other junior enterprises in the country, especially Psychology ones, and attract more attention from researchers to junior enterprises in view of the incipience of studies on the theme.